Thanks to committed people in research and academia, Gothenburg is strengthened as a knowledge and meeting city. To recognize and thank people who have been particularly important for Gothenburg as a meeting city during the year, Gothenburg & Co invited to a solemn ceremony at Börsen. Among the ten ambassadors who received attention were Olov Ekwall, Anders Fasth and Joakim Larsson. Mayor Aslan Akbas handed out the diplomas and management representatives from Gothenburg University and Chalmers University of Technology were present when the ambassadors were thanked for their efforts.