AWARD. Jeanette Tenggren Durkan is one of eight nominees for Megaphone, an annual award that recognizes a communications professional in public administration. She is responsible for communications at the Center for Person-centered Care (GPCC), which aims at becoming a global leader through openness, innovation, and a complete focus on where they can make a difference.
On October 12, Jeanette will find out if she receives the award or if one of the other seven nominees has won. According to the nomination, the GPCC has sparked interest in person-centered care through the interactive multimedia exhibition Ubuntu and other efforts. This type of innovative communication has specifically contributed to the good results from the organization’s communications.
“It’s obviously great that our communications efforts are being recognized in this type of wonderful context. Communications within the public sector are a little special. We are surrounded by a lot of regulations and guidelines, which could make communications a bit cautious, I think. That this award wants to recognize innovative communication, which I feel is what we are trying to do, is encouraging,” says Jeanette.
The award is given by the public affairs magazine Tidningen Offentliga Affärer. The jury includes representatives from the Swedish Association of Communication Professionals and the union DiK, a part of the Swedish Confederation of Professional Associations (Saco), an umbrella labor union that includes communication professionals.
The GPCC works tirelessly to contribute to Swedish health care’s transition to more person-centered care, and the Centre is also working strategically to become a global leader in the research field.
“These broad objectives mean that we must prioritize where we invest our limited resources and think about what resources we have and how we can use them. For example, we are eager to highlight and involve our clients (patients and their families and caregivers) in both communication and educational contexts,” says Jeanette, who is aware that the complex concept of person-centered care is not simple to communicate. “We try to think outside the box and actually sometimes work very innovatively, for example with Ubuntu, the interactive multimedia exhibition that we created together with the Röhsska Museum in an empty hospital ward at Sahlgrenska University Hospital/East, and a virtual version of which will now live on as a digital game. Ubuntu was greatly appreciated by those who saw it, received a lot of attention, and inspired a cultural project in care settings by the region’s cultural department.
You can read more about Megaphone and the nominees here: http://eforvaltningsdagarna.se/nominerade-megafonen-2016/
View a video about the Ubuntu exhibition: http://gpcc.gu.se/english/news+and+events/news/newsdetail/see-the-film-about-ubuntu.cid1128861
